A&F CEO, Mike Jeffries “doesn’t want larger people shopping in his store, he wants thin and beautiful people, and he doesn’t want his core customers to see people who aren’t as hot as them wearing his clothing. People who wear his clothing should feel like they’re one of the ‘cool kids’”. A&F is “sticking to it’s guns of conventional beauty, even as the standard becomes outdated”. A&F does not carry size XL.
I fit in A&F clothes, but I will not shop there and promote this bullshit. I have never shopped at a store before and thought to myself that that woman over there who is bigger than me shouldn’t be wearing the same clothes as me. If all retailers adopted A&F’s belief, does that mean anyone larger than a size 6 either needs to make their own clothes or starve in order to fit into something? A&F is exactly why women all over the world stress about their body size. Fuck you Mike Jeffries. Shame on you.
Competitors like H&M are embracing women of all sizes. They have hired plus size model Jennie Runk to model their latest beachwear collection. The size 12 beauty’s overnight gain of publicity gave her the opportunity to promote women’s view on a realistic and healthy body. “Its ok to be confident even if you’re not the popular notion of “perfect””.
Jennie Runk is so beautiful! It’s so positive when someone like her comes out and supports all the girls (and boys) that are struggling with weight issues. The normal woman isn’t stick thin with large breasts and flawless skin. I hope people also know that you don’t have to break the bank to look fashionable. H&M is trendy and affordable.
But at the end of the day, ask anyone and they would agree that confidence and a smile is the best thing to wear. : )